Industry Insights
In 2021, FIGS went public and effectively defined the modern premium scrubs category. By 2024 the brand was facing the same problem that catches most fast-growing apparel companies: the build quality and the customer service have stopped matching the price tag. We started LumiScrubs because we think the gap between price and what you actually get on a 12-hour shift has gotten too wide. This is the honest comparison — including where FIGS still wins.
The numbers FIGS publishes
FY2025 (their fiscal year ending December 2025) put FIGS at $631.1M in net revenue, 2.92 million active customers, and an average order value of $120. Those are real, healthy numbers. The brand has 820,000+ Instagram followers and a category-leading ambassador network. None of that is going to disappear next quarter.
Where LumiScrubs is structurally different
Three points worth taking seriously:
- Premium spec, leaner markup. We build to a premium spec and keep the operation lean. Our price for a set lands $20-$40 lower because we cut the brand-equity markup — not the build quality.
- Service tempo we will commit to in writing. Reply within 12 hours, Mon-Sat. 48-hour refund after we receive a return. 90-day construction guarantee with the failure modes listed in plain English on the size guarantee page.
- Sizing direction. We are not playing the "limited edition is XS-XL only" game. Our roadmap commits 4XL-6X coverage on the best-sellers and a dedicated Curvy block by late 2026. We have the pattern capacity, and we are using it.
Where FIGS is still ahead, said honestly
We are not going to pretend.
- FIGS has a brand presence on hospital floors that we will not match in 2026. If walking into a unit with a recognizable brand matters to you, FIGS still owns that.
- FIGS ships from US warehouses in 2-3 business days. We are leaner on logistics: in-stock items ship within 7-14 business days, and custom or embroidered pieces are made to order and take about 2-3 weeks. We will move toward US fulfillment as volume justifies it.
- FIGS has a wider catalog including more limited drops, more pant cuts, and more category extensions.
The one-sentence summary
If you want the brand on the floor and you do not mind a $90 set that may need replacing in year two, FIGS will keep working for you. If you want a premium-spec build at $70-$95 a set with a written 90-day guarantee and a real service inbox, take a look at our catalog. The decision is honest in both directions.
